Phase 2 .:. Concept exploratory phase
Based upon our understanding of the project goals
and target audience, the WEBworks team will develop
one or more design concepts. These concept models
serve as inspiration for subsequent identity and website
design directions. The visual components addressed
will include identity, mood, color palette, graphic
design, typographical treatments and navigation.
One distinctive art direction for the site will be
created based on feedback from the proposed design
concepts. The final design presentation will include
sample primary (home page), secondary (main
sections) and tertiary page (typical information
page) designs.
Design of accent images, header graphics, navigational
buttons, and icons for main sections of the site begins
in earnest at this stage. For animated elements, storyboards
will be created. Art direction will follow the site
structure and guidelines determined by the creative
brief and final design presentation.
Colors, fonts and logos are also finalized at this
stage. The WEBworks team will create guidelines for
all instances of live and static typefaces, logo usage
and a website color palette of hex colors to be used
with the website. Design guidelines for website components
including buttons/links, titles, labels, tables, banners
and email flow will also be created.
Phase
3 .:. Technical engineering
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