Strategic design process
Design is a philosophy of design, as well as an enriched
design approach that integrates established design
skills with other disciplines in the areas of human
sciences, technology and business.
Our strategic design process is:
MULTI-DISCIPLINARY—to guarantee that all
points of view (people, technology and business)
are taken into account.
RESEARCH BASED—to ensure that the results
obtained are based on actual facts and statistics.
PEOPLE FOCUSED—to deliver solutions that
are not only technologically possible, but preferable from
the social, anthropological, and personal point
The process is structured
into five phases:
We start by coming to terms with the problem our
client is trying to solve. We identify project objectives,
concerns and eventual deliverables, and establish
a mutual understanding among preliminary project team
members and our client. The overall scope of the project
is examined, required specialists are identified, including external, if any, and critical sources for extensive
investigation, research and analysis is obtained.
We get to know our clients, their products, their
industry, and ultimately their clients and needs.
Research, investigation and exploration into the
project objectives and feasibility, taking into account
the marketing (competitive analysis etc.), technological
and planning constraints.
CONCEPT EXPLORATORY PHASE
Development of the ideas, synthesizing what
we have learned from our client as well as our own
investigations and analysis, into a
Delivery of the specifications. A complete solution,
consisting of detailed engineering specifications,
materials and manufacturing qualifications and procedures,
visualizations, detailed foam models, full working
prototypes, multiple product samples, and in many
cases, manufacturing/vendor resources.
Evaluation of the deliverable. A process and communication
carried out between project team members, our client,
and research and marketing analysis specialists. Multiple
product samples are often produced for further marketing
research, experimental marketing or tactical market