Carelli Design
Strategic Design Process

Strategic design process

Strategic Design is a philosophy of design, as well as an enriched design approach that integrates established design skills with other disciplines in the areas of human sciences, technology and business.

Our strategic design process is:

MULTI-DISCIPLINARY—to guarantee that all points of view (people, technology and business) are taken into account.

RESEARCH BASED—to ensure that the results obtained are based on actual facts and statistics.

PEOPLE FOCUSED—to deliver solutions that are not only technologically possible, but preferable from the social, anthropological, and personal point of view.

The process is structured into five phases:

ORIENTATION PHASE

We start by coming to terms with the problem our client is trying to solve. We identify project objectives, concerns and eventual deliverables, and establish a mutual understanding among preliminary project team members and our client. The overall scope of the project is examined, required specialists are identified, including external, if any, and critical sources for extensive investigation, research and analysis is obtained. We get to know our clients, their products, their industry, and ultimately their clients and needs.

ANALYSIS PHASE

Research, investigation and exploration into the project objectives and feasibility, taking into account the marketing (competitive analysis etc.), technological and planning constraints.

CONCEPT EXPLORATORY PHASE

Development of the ideas, synthesizing what we have learned from our client as well as our own investigations and analysis, into a proposed solution.

FINALIZATION PHASE

Delivery of the specifications. A complete solution, consisting of detailed engineering specifications, materials and manufacturing qualifications and procedures, visualizations, detailed foam models, full working prototypes, multiple product samples, and in many cases, manufacturing/vendor resources.

EVALUATION PHASE

Evaluation of the deliverable. A process and communication carried out between project team members, our client, and research and marketing analysis specialists. Multiple product samples are often produced for further marketing research, experimental marketing or tactical market evaluation.


The Process of Innovation

The Process of Innovation
Our Objective
Our Approach
Strategic Design Process
Multi-disciplinary Teams
Global Research
Ergonomics
Design Research

Strategic Solutions

Strategic Solutions
Product Design
Interaction Design
Communication
Engineering
Model & Prototyping
Manufacturing
3D CAD Modeling

 

 

 

 

 

Additional Resources
Product Design
We deliver solutions that appeal to the emotional desires of consumers. Our industrial design and engineering teams are able to develop products that create an immediate visual tension, making consumers look—and keep looking.
Interaction Design
We provide a full range of digital design and implementation services, from audio and visual communication to e-commerce and everything in between, across multiple technologies, platforms and media.
Communication
Our experience in developing worldwide communication for global brands has earned us applied knowledge in managing the broad complexities associated with wide product varieties and territory-specific branding.
Engineering
We involve engineering into the earliest stages of the creative process to ensure feasibility and a smooth transition from design to development, and from development to production.
Model & Prototyping
Model-making, often an integral part of the creative design process, provides means for evaluation, concept integrity, considerations visual and functional, as well as ergonomic merits of a design proposal.
Manufacturing
We have an extensive pool of resources and a keen ability to seek out and qualify new vendors in order to provide our clients with the best possible manufacturing solution.
3D CAD Modeling
Our 3D Modeling Engineers bring characters to life, seamlessly blending live-action with CG animation, modeling, and dynamic compositing, frame by frame. These engineers, we call imagineers, build entire 3D virtual worlds, reinventing reality from the ground up.
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