Carelli Design
Carelli Design C928 Porsche
Developed by Team MESA—1980-1981
Carelli Design C928 Porsche
In the spring of 1979, Porsche Audi of North America and Carelli International Corporation launched an aggressive effort to develop a special limited series 928 convertible. The model would eventually become known as the Carelli Design C928 Porsche Convertible. Click to see the C928

Products, accessories & parts

Products by Name/Reference



Choose a Department/Category
Continue Browsing/Tour
C928 Porsche highlights
The story behind the C928
Why the Carelli Design C928
Technical specifications
Legal information
Printable version

The challenge

The new c928 would wind-up sporting a variety of extensive modifications and upgrades. Among the most obvious was an extensive reconfiguration of the interior appointments, a redesign of the vehicle’s doors and the creation of a handsome new trunk for luggage, as a result of the vehicle’s new convertible top. The C928’s new interior featured lush Connelly leather hides out of England, a luxury only previously engaged by the automakers Rolls Royce and Jaguar. When in the down position, the new convertible top is skillfully stored entirely in its own concealed storage compartment, a feature relatively common by today’s standards but nearly unprecedented in the late 70’s and early 80’s. Engineering a convertible top was the first challenge. Designing it to disappear into a totally concealed chamber required extensive engineering since none of this existed in the original coupe or any other Porsche for that matter before now. Those who knew something about the 928’s new chassis, in particular Porsche’s own hardcore engineers were all quick to point out that any attempt to modify the 928’s existing chassis (a unibody structure based on monoblock technology) would be a near-impossible task.

The result

Completion was followed by an enormously successful round of international debuts beginning in 1981 at the AutoExpo in Los Angeles California. Nearly every auto publication from around the world acknowledged Carelli Design as a new creative powerhouse having demonstrated its ability to beautifully style highly complex products in harmony with their maternal makers.


Why the Carelli Design C928 Porsche?

The company, Dr. Ing. H.C.F. Porsche AG has often been described as the smallest among auto factories, and while that might be true within Germany, international comparisons prove otherwise. At the time of the C928 project, Porsche’s production was approximately 15,000 units annually, with a work force of some 4,200 employed. That could seem gigantic when compared to small automakers, particularly those of Italian and English persuasion with annual productions of 50 to 2,000 units. Truth be told, Porsche’s 928 coupe received a lukewarm reception from its traditional steadfast customer base. The special limited series Carelli Design C928 Porsche convertible was a major attempt to boost, or rather draw attention to the 928 product. Carelli Design had already been in the creative spotlight, receiving positive press on custom one-of-a-kind vehicles. The price tag for owning a custom Carelli Design vehicle in 1979 could cost their new proud owner as much as $350,000 for its keys.

The story behind the Carelli Design C928 Porsche


C928 Porsche highlights

Extensive modifications and upgrades. The new c928 would wind-up sporting a variety of extensive modifications and upgrades. Among the most obvious was an extensive reconfiguration of the interior appointments, a redesign of the vehicle’s doors and the creation of a handsome new trunk for luggage, as a result of the vehicle’s new convertible top.

Connelly hides of England. The C928’s new interior featured lush Connelly leather hides out of England, a luxury previously engaged only by the automakers Rolls Royce and Jaguar.

Concealed storage. When in the down position, the new convertible top is skillfully stored entirely in its own concealed storage compartment, a feature relatively common by today’s standards but nearly unprecedented in the late 70’s and early 80’s.

Innovative triumphs. Engineering a convertible top was the first challenge. Designing it to disappear into a totally concealed chamber required extensive engineering since none of this existed in the original coupe or any other Porsche for that matter before now.

A near-impossible task. Those who knew something about the 928’s new chassis, in particular Porsche’s own hardcore engineers were all quick to point out that any attempt to modify the 928’s existing chassis (a unibody structure based on monoblock technology) would be a near-impossible task.

An extraordinary design opportunity. With an annual production of over 15,000 units, and a workforce of some 4,200 employed, Porsche seemed gigantic when compared to small automakers, particularly those of Italian and English persuasion which produce a mere 50 to 2,000 units annually. Big or small, Porsche appeared to the Carelli Design team as a Giant, and for Carelli International’s founder and CEO, Vittorio G. Carelli, it proved to be a perfect fit.

Carelli Design assumed responsibility for the entire project. Carelli Design assumed responsibility for the entire project, during which Carelli Design’s MESA team assumed responsibility for the entire research, engineering, eventual vehicle design as well as the production of eight completed prototypes (Carelli Design C928 Porsche vehicles). Completion was on-time with a final project development cost in excess of 2.5 million dollars, and followed by an enormously successful round of international debuts beginning in 1981 at the AutoExpo in Los Angeles California.

Products in harmony with their maternal makers. The success of the C928 project brought acclamation and worldwide recognition to Carelli Design’s C928 MESA team. Nearly every auto publication from around the world acknowledged Carelli Design as a new creative powerhouse—having demonstrated its ability to beautifully style highly complex products in harmony with their maternal makers.

An unrelenting fascination with Porsche. The C928 project perhaps would have never seen the light of day, if it were not for the company’s early business activities and integral ties with the legendary automobile manufacturer itself. It may even be said that it was Vittorio Carelli’s early unrelenting fascination with the Porsche automobile that Carelli International exists today.

Today, our company contributes much of its ideology and engineering principals to those early years influenced by Porsche methodology and philosophy.

Options, accessories and related

We apologize—this information is no longer made available.


Technical specifications (Carelli Design C928 Porsche)

General description

Vehicle model: Carelli Design C928 Porsche
Chassis type: two seat convertible
Final unit cost: $80,000.00 (U.S. Dollars, excluding taxes)
Quantity of vehicles constructed: 8 units (excluding prototypes)

Engine

No. of cylinders: V-8 water cooled
Displacement: 4.5 liters
Horsepower: 230
Rated at RPM: 5,250

Transmission

Type: 3 speed automatic or 5 speed manual (optional)

Chassis

Front suspension: independent, double A-arms with coil springs
Rear suspension: independent WEISSACH axle
Steering: power assisted (hydraulic) rack and pinion
Brakes: dual diagonal circuits, calipers front and rear, disc vented
Stability control: stabilizers front and rear Ø 28/22.5mm
Wheels: 16" alloy front and rear
Tires: Pirelli P7
Frame: C928 triangular space added for rigidity

Dimensions

Wheelbase: 2500mm
Track, front: 1552mm
Track, rear: 1529mm
Length: 4622mm
Width: 1836mm

Weight

Weight: 3290 lbs /1480 kg (with automatic transmission)

Coach

Construction: all steel and aluminum
Exterior: acrylic enamel finish
Interior: Connolly leather and 100% wool carpeting
Seats: 6 way, power operated
Windows: power operated
Safety: central warning system
Convertible top: 2-ply European auto cloth canvas

Performance

Maximum speed: 143 mph
0-60 mph: 7. 5 seconds
Duration 1/4 mile: 15.5 seconds

Warranty

We apologize—this information is no longer made available.

Ordering information

We apologize—this information is no longer made available.

Ordering information (related products)

We apologize—this information is no longer made available.

Other related products

Footnotes

We apologize—this information is no longer made available.


Legal information

Legal information

© 1979-2016 Carelli International Corporation. All Rights Reserved. Carelli Design C928, and the Carelli C928 logo are registered trademarks of Carelli International Corporation or its subsidiaries in the U.S. and other countries. Porsche, and the Porsche logo are registered trademarks of Dr. Ing. H.C.F. Porsche AG. Porsche, Porsche Crest, Porsche Design, and other Porsche product names, model numbers, logos, commercial symbols, trade names and slogans are trademarks of Porsche automobiles are trade dress of Dr. Ing. H.C. F.Porsche AG ("PAG") and are protected by U.S. and international trademark laws.

© 1973-2016 Carelli International Corporation. All Rights Reserved. Carelli, Carelli Design, Vittorio Carelli, and the Carelli logo are registered trademarks of Carelli International Corporation or its subsidiaries in the U.S. and other countries.

We reserve the right of modification to materials and or specifications without prior notice. Mention of non-Carelli products is for informational purposes and constitutes neither an endorsement nor a recommendation. Carelli International Corporation assumes no responsibility with regard to the selection, performance, or use of these products.

Revised January 2016

Publication Ref. 8242.9261 EN form 9261.1/V124

The story behind the Carelli Design C928 Porsche

The company, Dr. Ing. H.C.F. Porsche AG has often been described as the smallest among auto factories and while that might be true within Germany, international comparisons prove otherwise. At the time of the C928 project, Porsche’s production was approximately 15,000 units annually. That could seem gigantic when compared to small automakers, particularly those of Italian and English persuasion with annual productions of 50 to 2,000 units. Big or small, Porsche appeared to Carelli Design as a giant and for Carelli International’s founder and CEO, Vittorio G. Carelli, it was a perfect fit.

From a modest beginning to the creative spotlight

To the surprise of many, Carelli International began as a small independent service center of Porsche and Volkswagen automobiles. The Carelli name quickly became a prominent enterprise with a reputation for technical excellence. Vittorio Carelli had acquired a profound understanding about every nut-and-bolt of the Porsche product. His technical capacity and attention to detail was already evident during his early childhood. In 1978, the Carelli enterprise set forth on independent design ventures, which soon provided for the creation of a full-scale transportation design facility located in Costa Mesa, California. The modern facility was dedicated entirely to vehicle transportation design and often referred to as Carelli Design. Our journey from the beginning

The C928 project would have perhaps never seen the light of day if it were not for the company’s early business activities and integral ties with the legendary automobile manufacturer itself. It may even be said that it was Vittorio Carelli’s early fascination with the Porsche automobile that is responsible for the modern existence of Carelli International today. Our company contributes much of its ideology and engineering principles to those early years influenced by Porsche. The eventual success of the C928 Porsche design brought acclamation and worldwide recognition to the company’s small team of inspired designers and engineers, at the time a mere 28 employees in all. More about Carelli Design

A small portion of our work is available for public view

We often receive inquiries from the public requesting information about specific projects. For this reason, we provide a small assortment of past and present products online for public view. Unfortunately, the majority and perhaps most significant examples of our accomplishments may not be publicly disclosed by us at the request of our clients. We are always honored by the public’s curiosity in our work and welcome those interested to take a browse around in order to learn more about our creative process.

The company

Carelli Design, a unit of Carelli International, provides product and experience design, mechanical and software engineering, brand innovation, advertising, photography, audio and visual communication, film, and internet development, across multiple technologies, platforms and media. Carelli International operates several subsidiaries. EuroSystem Systems & Technology, a technology unit of Carelli International, specializes in the design, manufacture and distribution of ultra high-end commercial reverse osmosis purification for the medical, pharmaceutical and food service industry. Vittorio Carelli International S.A.R.L. Paris France, reassigned to U.S. operations in 1993, specializes in the design, manufacture and distribution of luxury items. 35 years of applied experience has earned the Carelli name a reputation for excellence in everything it elects to engage. Clients include Coca-Cola, Sony, Motorola, Starbucks, Disney, Porsche, GE, China Unicom, and many other Fortune 500 companies. More about Carelli International

» Return to top of page


Find an authorized Reseller

Select a state or enter a zip code to find an authorized dealer or online reseller that serves your area.


or
Submit

Learn about the C928 Porsche

Carelli Design C928 Porsche interactive experience
(requires Flash). Flash is a free download direct from Macromedia. Download Macromedia Flash

C928 Research & Design
Take a look into the research and design studios responsible for creating the Carelli Design C928 Porsche with this video (3.5MB QuickTime). Requires Quicktime, QuickTime is a free download direct from Apple. Download Apple QuickTime

Why the C928—and why Porsche?
Download information about the research behind the Carelli Design C928 Porsche (2.8MB PDF) Adobe's Acrobat Reader is required for viewing PDF files and available as a free download direct from Adobe. Download Adobe Acrobat Reader


Literature

Carelli Design C928 Porsche product brochure (1.8MB PDF)

Carelli Design C928 Porsche specifications (0.8MB PDF)

C928 color options

Choose interior and exterior color options for the C928 Porsche


360 degree photography

Navigate your way through a number of scenes with the Carelli Design C928 Porsche. Each file is approximately 250KB and requires Apple QuickTime. QuickTime is a free download direct from Apple. Download Apple QuickTime

1, 2, 3, and 4


C928 care and maintenance

Carelli Design C928 Porsche special maintenance (11KB PDF)


Screensavers

Carelli Design C928 Porsche screensavers for your desktop.

Carelli Design C928 Porsche screensaver PC version (298KB ZIP)

Carelli Design C928 Porsche screensaver Mac version (207KB ZIP)


Press Members

Journalists are granted access privileges into our Press Members Website. When logged in, those permitted are able to view and obtain current press release materials on past projects as well as projects currently under development. Journalists are urged to contact Press Member Services for information concerning available projects, project ID’s and password keys.

Press Members Website

Contact Press Member Services


Related press

Road And Track, Carelli Introduces luxury In A Convertible, A Porsche Convertible No Less.

Car And Driver, A Close Look At The Porsche C928 Convertible, And The Waiting List At $80,000 Each.

Car and Driver, A Debut Of The Carelli Design C928 Porsche At Los Angeles AutoExpo.

Search our Archives

Press Members area


News at Carelli Design

WEBworks Unit; Digital Brainiacs at Carelli Design Begin Major Upgrade of Carelli Websites.

Digital Works Unit; Carelli Software Engineers Reunite with China Unicom Telecom Unit.

Carelli International Begins New Venture with Legendary Online Powerhouse, It Was Inevitable.

Carelli International Embraces Further Alliances in China with Yin Core, Yang Portfolio.

Carelli International Celebrates 35 Years of Industrial Design, Making the Future Happen.

Carelli Design: The “Moment Of Truth” When a Consumer Chooses a Product.

Carelli International; Identifying the Challenges of New Media, Every Day Feels like a Brand-new Game.

EuroSystem Unit; 600 Bottled Water Brands, and No Uniform State or Federal Standards.

EuroSystem Unit; EuroSystem Technology ES TFC2 Release-4, Brews Pure Java at Starbucks.

Search our Archives

Awards

Awards from the Industrial Designers Society of America, the International Interior Design Association, the American Institute of Architects, and many others have supported our contributions to industrial product design. We continue to be committed to developing products and solutions that meet the demands of our clients while appealing to the emotional desires of consumers. We are equally committed to bigger issues—humanity, equality, and bettering the world we live in.

What we believe


 

 

Terms of Use | Privacy & Security | Linking Restrictions | Site Map | Send Feedback | Copyright

© 2016 Carelli International Corporation. All rights reserved. This site and its contents are
protected by copyright and trademark laws under U.S. and International law.