Carelli Design
The Process of Innovation
The Process of Innovation
The process of innovation

Most groundbreaking companies consider design as an engine for breakthroughs. Yet the role that design plays in the whole innovation process, and in the diffusion of the required mindset throughout an organization, is not apparent to all.

Design is a catalyst for innovation and we like to think of it as the “glue” that brings together science, research, marketing, engineering and development.

Carelli Design’s process of innovation is based on work carried out in multi-disciplinary teams. Researchers and marketing analysis teams address the acceptability and desirability of a concept, engineers have an insight into its feasibility, business and brand consultants look at how the proposition fits into the client’s current and desired brand positioning. Designers, of course, provide the “glue” for it all.

Envisioning new strategic and creative directions

Our innovation process starts by using research results, gathered from the socio-cultural experts as well as technology and business-industry perspectives, to define the framework for envisioning new strategic and creative directions. This is what Carelli Design calls “future imagineering.” In addition to new product ideas, clients increasingly ask Carelli Design to create new propositions involving services and marketing concepts, many of which are now web-based.

The research phase is followed by a creative phase in which everything is possible. We hold workshops and invite creative thinkers, specialists and visionaries who can quickly absorb and transpose a multitude of inputs. What makes these sessions so rich and interesting is the composition of the team, the presence of people from very different backgrounds and origins. The ideas are screened according to criteria previously established with our client. Concepts need to answer people’s current and future needs. They also need to accurately fit into our client’s brand strategy while simultaneously be technologically feasible. The innovation process is not only about envisioning the future—it’s about making it happen. This is where many design houses fall short of their clients’ needs and expectations.

The chosen ideas and strategic directions are then translated into actions. This is the implementation phase, the “making it happen” phase of our process. Proposals can be developed into working prototypes or translated into video scenarios or storyboards that illustrate how they work in real life. Whatever means chosen, ideas come to life in the eyes of our client.

The inevitable comprehension gap

A key part of “making the future happen” is communication, particularly for technology companies. Innovation and communication are inextricably linked in the road to success. Traditionally, there is a comprehension gap between the designers and engineers who understand technologies at an early stage and the public who can only accept or reject them. This gap—the one between internal awareness and societal readiness—highlights a common problem for technology companies as a whole. By effectively demonstrating ideas via an appropriate means, such as working prototypes or video scenarios, Carelli Design’s communication process can help bridge this inevitable comprehension gap.

People’s needs are at the center of the Carelli Design creative process from the very start. Products and services are imagined as a total user experience, taking into account interaction and the context of use, rather than functions alone. In this way, new solutions are not only possible but also relevant—from the social, anthropological, and personal point of view.


The Process of Innovation

The Process of Innovation
Our Objective
Our Approach
Strategic Design Process
Multi-disciplinary Teams
Global Research
Ergonomics
Design Research

Strategic Solutions

Strategic Solutions
Product Design
Interaction Design
Communication
Engineering
Model & Prototyping
Manufacturing
3D CAD Modeling

 

 

 

 

Additional Resources
Product Design
We deliver solutions that appeal to the emotional desires of consumers. Our industrial design and engineering teams are able to develop products that create an immediate visual tension, making consumers look—and keep looking.
Interaction Design
We provide a full range of digital design and implementation services, from audio and visual communication to e-commerce and everything in between, across multiple technologies, platforms and media.
Communication
Our experience in developing worldwide communication for global brands has earned us applied knowledge in managing the broad complexities associated with wide product varieties and territory-specific branding.
Engineering
We involve engineering into the earliest stages of the creative process to ensure feasibility and a smooth transition from design to development, and from development to production.
Model & Prototyping
Model-making, often an integral part of the creative design process, provides means for evaluation, concept integrity, considerations visual and functional, as well as ergonomic merits of a design proposal.
Manufacturing
We have an extensive pool of resources and a keen ability to seek out and qualify new vendors in order to provide our clients with the best possible manufacturing solution.
3D CAD Modeling
Our 3D Modeling Engineers bring characters to life, seamlessly blending live-action with CG animation, modeling, and dynamic compositing, frame by frame. These engineers, we call imagineers, build entire 3D virtual worlds, reinventing reality from the ground up.
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