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We are boundary-adverse
Carelli Design helps some of the world’s most celebrated brands create and bring to market meaningful products, services, and experiences. We are analytical and artistic, conservative and unconventional, technical and whimsical, yet at all times keeping a close eye on the business feasibility of it all.
We provide strategic solutions in all aspects of the creation process, from brand experiences to products and interfaces, from digital solutions to communications, across multiple technologies, platforms and media.
Our profile is not that of a typical design institution, rather interdisciplinary teams backed by the fortitude of a seasoned corporation conducting commerce internationally for more than 35 years. We have applied experience in managing the global complexities, including country-specific marketing collateral and advertising, wide product varieties, and the challenges associated with brand identity in multilingual environments.
Experience
We have a deep hands-on knowledge of every type of emerging technology in industries as diverse as mobile, energy, transportation, software, retail, the luxury market, social innovation, and media.
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Solutions end-to-end
Through a multi-disciplinary approach to design, we are able to provide complete end-to-end solutions, fusing product development, brand strategy,
corporate identity, and new media into a unified strategy
for sharing and transforming business vision.
The value of our integral approach is based on our
three core competencies:
—Our socio-cultural capability is a research-based
activity that helps us gain understanding of people,
their lives, their needs and their values on a global
scale.
—Using our innovative skills, we help companies
and brands bridge the gap between technologies and
people. We bring partners together to develop new
solutions that create new value for people.
—Design articulation shapes ideas into tangible
solutions, the last step in our research-based strategic
process of creation where concepts become reality.
These three competencies play a significant role in the services we provide. Concepts need to answer peoples’ current and future needs. They also need to accurately fit into our client’s strategy, brand positioning and organization, while simultaneously being technologically feasible. The innovation process is not only about envisioning the future; it’s also about making it happen.
The Process of Innovation
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