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Vittorio Carelli Collection HIVER ‘88-89

The new Platinum Label. The 1988-1989
HIVER Collection represented nearly
the beginning of the Vittorio Carelli
Platinum Label products offered through
Vittorio Carelli International S.A.R.L.
France.

Vittorio Carelli Collection HIVER ‘88-89
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Vittorio Carelli Collection HIVER ‘88-89

The new creative team responsible for
the line based in Paris, eventually
referred to as team ELSA, had the
opportunity to demonstrate its readiness
early on. More significant to the occasion
was the fact that the new Vittorio Carelli
Platinum Label was totally unknown.

Vittorio Carelli Collection HIVER ‘88-89
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Vittorio Carelli Collection HIVER ‘88-89

The HIVER ’88-89 Collection
was based on a kind of understated
simplicity, with little to none of
the usual disharmony in design and
sour off-colors to which the press
core is so accustomed.

Vittorio Carelli Collection HIVER ‘88-89
Slide background

Vittorio Carelli Collection HIVER ‘88-89

This was the year 1988. Europeans had
little exposure to the relaxed spirit
reflected in this particular
Collection—one of the many
deliberate moves stemming from what
was indeed the overall strategic plan
of the ELSA team.

Vittorio Carelli Collection HIVER ‘88-89
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Vittorio Carelli Collection HIVER ‘88-89

100% pure. Quality that would convey
a sense of permanence in a world
infatuated with the temporary. Shapes
were soft, materials were pure,
and the concept was calculated.

Vittorio Carelli Collection HIVER ‘88-89
Slide background

Vittorio Carelli Collection HIVER ‘88-89

Product identity. Special buttons
developed specifically for the HIVER
‘88-89 Collection, the largest
38 millimeters in size, offered a
unique one-of-a-kind method for
attachment.

Vittorio Carelli Collection HIVER ‘88-89
Slide background

Vittorio Carelli Collection HIVER ‘88-89

“We believe clients will be looking
for designer goods that either reflect his
or her universe or express the kind of
universe he or she wants to be in. When
someone buys Dior sheets today, they are
trying to belong to the Galliano for Dior
tribe. People will be looking for brands
and logos which identify a lifestyle they
adhere to or want to belong to,”
observes Marjo Sausse, chief of research
and development operations,
prêt-à-porter products.

Vittorio Carelli Collection HIVER ‘88-89
Slide background

Vittorio Carelli Collection HIVER ‘88-89

The HIVER ‘88-89 Collection
enabled Carelli International to
establish business alliances with
numerous important resellers from
around the world. The list would
eventually represent a prestigious
group of stores in prime locations.

Vittorio Carelli Collection HIVER ‘88-89
Slide background

Vittorio Carelli Collection HIVER ‘88-89

We are often asked if Vittorio Carelli
participated in the design of these
products. Every fitting, every stitch,
every Carelli button, every photo shoot,
every detail down to the eyelash
was subject to his scrutiny and
exacting perfection. Those who
work close to him know indeed
the meaning of exacting perfection.

Vittorio Carelli Collection HIVER ‘88-89
Slide background

Vittorio Carelli Collection HIVER ‘88-89

The year 1988 was a long time ago.
We do, however, find it somewhat
rewarding to see that the HIVER
’88-89 concept of “understated
simplicity” has revealed some
durability. In some cases, those
past models mimic that of today’s
current market—32+ years later.

Vittorio Carelli Collection HIVER ‘88-89

Learn more

Vittorio Carelli Collection HIVER ‘88-89
Designed by Team ELSA—Paris 1988
The New Vittorio Carelli Platinum Label

"In the spring of 1988, under the leadership of Vittorio Carelli, the new Paris-based ELSA team would create a product that would aspire to a kind of understated simplicity. The entire message was comfort and the habitual demand for novelty was deliberately avoided. Its quality would convey a sense of permanence in a world infatuated with the temporary. Shapes were soft, materials were pure, and the concept was strategic.

The Manner of Understated Simplicity

The 1988-1989 HIVER Collection represented nearly the beginning of the Vittorio Carelli Platinum Label products offered through Vittorio Carelli International S.A.R.L. France. Although two previous collections existed, only the later Collection would ultimately be made available. The creative team responsible for the line, eventually referred to as team ELSA, illustrated its readiness early on, while everyone else in the organization was regrettably allocated to other projects. More significant to the occasion was the fact that the new Vittorio Carelli Platinum Label was totally unknown.

We are often asked if Vittorio Carelli participated in the design of these products. In fact, the origin of all Vittorio Carelli branded fashion products, including Carelli Eyewear and Accessories, are the direct result of his own lead pencil. Every fitting, every stitch, every Carelli button, every photo shoot, every detail down to the eyelash was subject to his scrutiny and exacting perfection. Those who work close to him know indeed the meaning of exacting perfection.

In fashion, conventional methods of doing business are nearly worthless.

While the practice of marketing analysis may prove effective with other luxury items, it is nearly useless in the haute-couture and prêt-à-porter arena.

The HIVER ‘88-89 Collection enabled Carelli International to establish business alliances with numerous important resellers from around the world. The list would eventually represent a prestigious group of stores in prime locations. Carelli International knew from the onset that the very nature of the HIVER Collection would draw little press; that premonition would eventually prove correct, as only minimal coverage was received. The HIVER Collection was based on a kind of understated simplicity with none of the usual disharmony in design and sour off-colors to which the press core is so accustomed. It was the year 1988, Europeans had little exposure to the relaxed spirit reflected in this particular Collection—one of the many calculated moves stemming from what was indeed the overall strategic plan of the ELSA team.

The subsequent “Collection ETE ‘89” would prove to be an exciting turning point; the Collection, as well as the ground-breaking news from the decision makers at Carelli International. Collection ETE ‘89

Collection HIVER ’88-89 Highlights

The New Platinum Label. The 1988-1989 HIVER Collection represented nearly the beginning of the Vittorio Carelli Platinum Label products offered through Vittorio Carelli International S.A.R.L. France.

Carelli Design's New ELSA Team. The new creative team responsible for the line based in Paris, eventually referred to as team ELSA, had the opportunity to demonstrate its readiness early on. More significant to the occasion was the fact that the new Vittorio Carelli Platinum Label was totally unknown.

Understated Simplicity. The HIVER ’88-89 Collection was based on a kind of understated simplicity with little to none of the usual disharmony in design and sour off-colors to which the press core is so accustomed.

This Was The Year 1988. Europeans had little exposure to the relaxed spirit reflected in this particular Collection—one of the many deliberate moves stemming from what was indeed the overall strategic plan of the ELSA team.

100% Pure. Quality that would convey a sense of permanence in a world infatuated with the temporary. Shapes were soft, materials were pure, and the concept was calculated.

Product Identity. Special buttons developed specifically for the HIVER ‘88-89 Collection, the largest 38 millimeters in size, offered a unique one-of-a-kind method for attachment.

People and Brands. “We believe clients will be looking for designer goods that either reflect his or her universe or express the kind of universe he or she wants to be in. When someone buys Dior sheets today, they are trying to belong to the Galliano for Dior tribe. People will be looking for brands and logos which identify a lifestyle they adhere to or want to belong to,” observes Marjo Sausse, chief of research and development operations, prêt-à-porter products.

Alliances With Established Resellers. The HIVER ‘88-89 Collection enabled Carelli International to establish business alliances with numerous important resellers from around the world. The list would eventually represent a prestigious group of stores in prime locations.

A Painstaking Process. The repeated model development and staging process required in the clothing business is uniquely more difficult than with other products or markets. Each Collection, consisting of as many as two hundred individual models or more, is created several times annually.

Nineteen-eighty-eight. The year 1988 was a long time ago. We do, however, find it somewhat rewarding to see that the HIVER ’88-89 concept of “understated simplicity” has revealed some durability. In some cases, those past models mimic that of today’s current market—32+ years later.

Options, Accessories and Related

We apologize—this information is no longer made available.

We See the Future a Bit Different

“From the onset, we’ve had a different hypothesis about fashion and the trends associated with it. We feel there is now a growing crossover of trends in fashion and other products such as home decor,” observes Marjo Sausse, chief of research and development operations, prêt-à-porter products, Vittorio Carelli International S.A.R.L. France. “When we see stripes in fashion, we see them also for the home and vice-versa. We believe clients will be looking for designer goods that either reflect his or her universe or express the kind of universe he or she wants to be in. When someone buys Dior sheets today, they are trying to belong to the Galliano for Dior tribe. People will be looking for brands and logos which identify a lifestyle they adhere to or want to belong to. Only time will tell if our forecast is correct. However, should this prove to be the case, anonymous labels will soon no longer have a raison d'être.”

The Creative Process of Fashion

“Two hundred models or more several times a year.”

The repeated model development and staging process required in the clothing business is uniquely more difficult than with other products or markets. Each Collection, consisting of as many as two hundred individual models or more, is created several times annually. The customer is always eager, buyers are finicky, and the press is forever providing a free-for-all for those creating genuine ideas, as well as those who miss the mark altogether. It’s exhausting, and at the same time exhilarating.

Our Research, Our Vision

Ordering Information

We apologize—this information is no longer made available.

Ordering Information (Related Products)

We apologize—this information is no longer made available.

Other Related Products

Footnotes

We apologize—this information is no longer made available.

Legal Information

© 1988-PRESENT Carelli International Corporation. All Rights Reserved. Vittorio Carelli, The Carelli Floral logo, and other product names, model numbers, logos, commercial symbols, trade names and slogans are trademarks of Carelli International Corporation or its subsidiaries in the U.S. and other countries.

© 1973-PRESENT Carelli International Corporation. All Rights Reserved. Carelli, Carelli Design, and the Carelli logo are registered trademarks of Carelli International Corporation or its subsidiaries in the U.S. and other countries.

Revised December 2022

Publication Ref. 8841.9261 EN form 9261.1/V110


Our Research, Our Vision

Although the HIVER ‘88-89 Collection brings back wonderful memories for us, it hardly represents great significance with the market today, simply because of the inherent “ever-changing” nature of fashion. The year 1988 was a long time ago. We do, however, find it somewhat rewarding to see that the HIVER ’88-89 concept of “understated simplicity” has revealed some durability. In some cases, those past models mimic that of today’s current market—32+ years later. Was our vision coincidental?

Consumer Research & Trends
Visual Trends Analysis & Culture Scan

A Small Portion of Our Work is Available for Public View

We often receive inquiries from the public requesting information about specific projects. For this reason, we provide a small assortment of past and present products online for public view. Unfortunately, the majority and perhaps most significant examples of our accomplishments may not be publicly disclosed by us at the request of our clients. We are always honored by the public’s curiosity in our work and welcome those interested to take a browse around in order to learn more about our creative process.

The Company

Carelli Design, a unit of Carelli International, provides product and experience design, mechanical and software engineering, brand innovation, advertising, photography, audio and visual communication, film, and internet development, across multiple technologies, platforms and media. Carelli International operates several subsidiaries. EuroSystem Systems & Technology, a technology unit of Carelli International, specializes in the design, manufacture and distribution of ultra high-end commercial reverse osmosis purification for the medical, pharmaceutical and food service industry. Vittorio Carelli International S.A.R.L. Paris France, reassigned to U.S. operations in 1993, specializes in the design, manufacture and distribution of luxury items. 50 years of applied experience has earned the Carelli name a reputation for excellence in everything it elects to engage. Clients include Coca-Cola, Sony, Motorola, Starbucks, Disney, Porsche, GE, China Unicom, and many other Fortune 500 companies. More about Carelli Design

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Products and Accessories
Vittorio Carelli Collection ETE ‘89

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Collection HIVER '88-89 Highlights
Our Research, Our Vision
We See the Future a Bit Different
The Creative Process of Fashion
Legal Information


Learn About the Collection

Interactive Experience
The Collection HIVER ‘88-89 by Vittorio Carelli and the ELSA team caused the press core to take notice (requires Flash). Flash is a free download direct from Macromedia. Download Macromedia Flash

Collection HIVER ‘88-89—Concepts
Take a look into the ELSA team design studios responsible for creating the HIVER ‘88-89 Collection with this video (3.5MB QuickTime). Requires Quicktime, QuickTime is a free download direct from Apple. Download Apple QuickTime

Collection HIVER ‘88-89—Research
Download information about the research behind the product. (3.7MB PDF) Adobe's Acrobat Reader is required for viewing PDF files and available as a free download direct from Adobe. Download Adobe Acrobat Reader


Literature

Download the Collection HIVER ‘88-89 brochure (2.2MB PDF)
Download the Collection HIVER ‘88-89 ordering information (1.2MB PDF)


Materials and Finishes

Fabrics and color choices for the HIVER ‘88-89 Collection (4.1MB PDF)


360 Degree Photography

Navigate your way around a number of models from the HIVER ‘88-89 Collection. Each file is approximately 250KB and requires QuickTime. QuickTime is a free download direct from Apple. Download Apple QuickTime

1, 2, 3, and 4


Care and Maintenance

Collection HIVER ‘88-89 special maintenance and hints (11KB PDF)


Screensavers for Your Desktop

HIVER ‘88-89 Collection screensaver PC version (298KB ZIP) HIVER ‘88-89 Collection screensaver Mac version (207KB ZIP)


News at Carelli Design

Journalists are granted access privileges into our Press Members Website. When logged in, those permitted are able to view and obtain current press release materials on past projects as well as projects currently under development. Journalists are urged to contact Press Member Services for information concerning available projects, project ID’s and password keys.

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Awards

Awards from the Industrial Designers Society of America, the International Interior Design Association, the American Institute of Architects, and many others have supported our contributions to industrial product design. We continue to be committed to developing products and solutions that meet the demands of our clients while appealing to the emotional desires of consumers. We are equally committed to bigger issues—humanity, equality, and bettering the world we live in.

What We Believe

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