Concept Exploratory Phase
Web and Mobile interface
Concept Exploratory Phase

Phase 2—Concept Exploratory Phase

Based upon our understanding of the project goals and target audience, the Webworks team will develop one or more design concepts. These concept models serve as inspiration for subsequent identity and website design directions. The visual components addressed will include identity, mood, color palette, graphic design, typographical treatments and navigation.

One distinctive art direction for the site will be created based on feedback from the proposed design concepts. The final design presentation will include sample primary (home page), secondary (main sections) and tertiary page (typical information page) designs.

Design of accent images, header graphics, navigational buttons, and icons for main sections of the site begins in earnest at this stage. For animated elements, storyboards will be created. Art direction will follow the site structure and guidelines determined by the creative brief and final design presentation.

Colors, fonts and logos are also finalized at this stage. The Webworks team will create guidelines for all instances of live and static typefaces, logo usage and a website color palette of hex colors to be used with the website. Design guidelines for website components including buttons/links, titles, labels, tables, banners and email flow will also be created.

Phase 3—Technical Engineering

Software Engineering
Software Engineering

Development Phases

Website Development
Orientation
Concept Exploratory Phase
Technical Engineering
Implementation

50 Years of Global Innovation

The challenge is not to simply bring out new solutions, but to develop meaningful, human-centered solutions that are relevant to the consumer. Our mission is to provide our partners with innovative solutions, state-of-the-art design and design related information to help them develop more human focused, intelligible products, services, communications, environments, and brand experiences.

What We Do at Carelli Design