Our Approach
Understanding People
Understanding People

Our Approach

First and foremost, we know our clients and their business.

Our design approach is tailored to answer their needs throughout the creation process, from the upstream strategic phase to the product realization and marketing phases.

We work in multi-disciplinary teams.

Researchers and marketing analysis teams address the acceptability and desirability of a concept, engineers have an insight into its feasibility, business and brand consultants look at how the proposition fits into the client’s current and desired brand positioning.

We base our proposals on research-based knowledge.

Each year, Carelli Design takes part in several global research programs focused on understanding people, cultures, technologies and markets. This research helps us provide our clients with fresh, up-to-the-minute information, ultimately playing a critical role in the product creation process.

Innovation, Reality Checked
An Interdisciplinary Approach

The Process of Innovation

The Process of Innovation
Our Objective
Our Approach
Strategic Design Process
Multi-Disciplinary Teams
Global Research
Ergonomics
Design Research

Strategic Solutions

Strategic Solutions
Product Design
Interaction Design
Communication
Engineering
Model & Prototyping
Manufacturing
3D CAD Modeling

Additional Resources
Product Design
We deliver solutions that appeal to the emotional desires of consumers. Our industrial design and engineering teams are able to develop products that create an immediate visual tension, making consumers look—and keep looking.
Interaction Design
We provide a full range of digital design and implementation services, from audio and visual communication to e-commerce and everything in between, across multiple technologies, platforms and media.
Communication
Our experience in developing worldwide communication for global brands has earned us applied knowledge in managing the broad complexities associated with wide product varieties and territory-specific branding.
Engineering
We involve engineering into the earliest stages of the creative process to ensure feasibility and a smooth transition from design to development, and from development to production.
Model & Prototyping
Model-making, often an integral part of the creative design process, provides means for evaluation, concept integrity, considerations visual and functional, as well as ergonomic merits of a design proposal.
Manufacturing
We have an extensive pool of resources and a keen ability to seek out and qualify new vendors in order to provide our clients with the best possible manufacturing solution.
3D CAD Modeling
Our 3D Modeling Engineers bring characters to life, seamlessly blending live-action with CG animation, modeling, and dynamic compositing, frame by frame. These engineers, we call imagineers, build entire 3D virtual worlds, reinventing reality from the ground up.
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