First and foremost, we know our clients and their business.
Our design approach is tailored to answer their needs throughout the creation process, from the upstream strategic phase to the product realization and marketing phases.
We work in multi-disciplinary teams.
Researchers and marketing analysis teams address the acceptability and desirability of a concept, engineers have an insight into its feasibility, business and brand consultants look at how the proposition fits into the client’s current and desired brand positioning.
We base our proposals on research-based knowledge.
Each year, Carelli Design takes part in several global research programs focused on understanding people, cultures, technologies and markets. This research helps us provide our clients with fresh, up-to-the-minute information, ultimately playing a critical role in the product creation process.
The Process of Innovation